The more they perceive you as a human being, besides a professional in your area, the more likely they will be to trust you and ultimately acquire your products or services and become loyal followers. If you show your face, your voice, even the place you work in, you will create a connection between yourself and the person behind the screen watching your content. Nevertheless, it’s essential for your personal brand to feel human, in order for your public to connect with you, your ideas, and the products or services you may offer. However, here’s some ideas to start with: Humanize your brand When it comes to creating social media content for your brand, it may be kind of difficult to separate each platform and take advantage of its particular benefits.Īs you may have realized by now, YouTube has many bonus characteristics that make it a great channel to promote and make your personal brand grow.īesides its position as the second largest search engine on the internet, its wide user base and range of options to share content (normal videos, live streaming, stories, polls and much more), YouTube it’s a great platform because there’s plenty of ways and ideas to share your content. What to do on YouTube to boost your personal brand With YouTube, your daily budget for advertising is much lower and can still get you great results. When you compare it to Instagram, which has a CPC (Cost Per Click) between $0.50 and $1.00, you can see a clear difference! There’s lot of options to advertise and pay for your content on YouTube, but it generally costs between $0.10 and $0.30 per click on your ad. This makes YouTube the most popular online platform in America.Īlso, advertising your content on YouTube is a great and cheap way to get your brand out in the world. alone, around 74% of adults use this platform. This huge number is distributed in over 100 countries and 80 different languages. It currently has more than 2 billion users, which is almost one third of the whole internet population. Why start using YouTube for your personal brand?īesides its technological and social benefits, there is lots of data that demonstrates why YouTube is such a great marketing tool for any kind of brand and/or business: 4 How to build your personal brand on YouTube.3.8 Design software, skills and/or team.3.7 Video editing software, skills and/or team.3.2 SEO and copywriting skills and/or team.3 The resources you’ll need to create YouTube content.2.6 What we use YouTube for at Latinpresarios.2.2 Display your products and/or services.2 What to do on YouTube to boost your personal brand.1 Why start using YouTube for your personal brand?.Keep reading to find out more tips and information to leverage your YouTube channel to become the go-to thought leader in your b2b niche. Even though this is a whole process you can learn more about on this marketing blog, making YouTube content it’s a great way to increase the chance that your ideal customer finds you. If you’re reading this article, it means you’re thinking about how to make your personal brand stronger and more professional to the public eye. We’ll go deeper on this topic later in the article. This means it’s easier for potential customers to find your content if you know how to name it and tag it. And it has kept growing.Īs you just read in the first paragraph, nowadays YouTube is the second largest search engine on the internet, right after Google. The next year they introduced video ads and by 2009, they were already registering 1 billion views per day. YouTube was founded in February 2005, and by 2006 it was already acquired by Google. Want to start using YouTube for your personal brand? This platform it’s great to grow your personal brand because of its wide user base, its low advertising costs, its position as the second largest search engine on the internet, and how creative you can get when making your content.
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